New research shows why strategic gifting wins big B2B deals
Business-to-business (B2B) deals are the backbone of the modern economy, and companies are always looking for new ways to secure them. One strategy...
Experts (6)
The right and wrong way to generate customer loyalty
Creating deeper connections with your customers is a powerful way to increase clients’ loyalty and providing the right gifting strategy is a great...
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Part one: On-site Gifting 101
There is a lot to consider when planning an event, from compiling a list of people for the invite and securing the right venue to creating a day-of...
Why employees are your best brand advocates
Studies suggest people are likelier to turn down high-paying salaries for companies that prioritize employee appreciation. Employees are often the...
Plan now for Employee Appreciation Day
Mark your calendars — Employee Appreciation day is on March 3rd, 2023 — only five weeks away! Dedicated to recognizing employees' hard work and...
Close out Q4 with these winning strategies
In the midst of the holiday season, with only a few weeks left in 2022, motivation may feel like it’s at an all-time low. People are prepping for...
Incentivizing events is now crucial
With working from home now firmly established as the norm, many are wondering how this mega-trend has affected planners and events. Emerging...
Gift cards: an overabundance of choice
Visit your nearest grocery store and it won’t take long for you to notice an extensive display of gift cards strategically placed near greeting...
How to measure the impact of recognition and appreciation
Does the name Dan Price ring a bell? He was the CEO of Gravity Payments, who shot to fame in 2015 for taking a pay cut while increasing his...
Part 3: Debunking cash incentives
Mama Mia said it best, “money, money, money, must be funny in a rich man's world.” For the majority of us, the topic of money is far from funny. It...
Part Two: Debunking the do's and don'ts of corporate gifting
Even though the memory of a great gift exchange between clients and colleagues can be alluring, it isn’t everything. Research and reality are here to...
Transform your workplace and bottom line with appreciation
Over the last twenty-five years, the ways companies do business have transformed. At the same time, people’s wants and needs have transformed with...
Part One: Debunking the do's and don'ts of corporate gifting
For over a decade, we’ve led the industry in thoughtful and meaningful corporate gifting strategies, establishing ourselves as the Gifting Experts....