Jenny McGee

How Social Exchange Theory shapes recognition programs

In case you missed it, the Incentive Research Foundation released academic research last month exploring Social Exchange Theory (SET). This research prompted us to think about how recognition programs and tangible rewards shape our behavior and...

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The benefits of promotional gifting

In 2015, Cinnamon Toast Crunch (yes, the breakfast cereal) capitalized on the influential growth of social media as a way to thank their fans and...

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Emerging trends for incentive programs

There’s no doubt that incentive programs are worthwhile for organizations. Gifting is a powerful tool that can be used as a way to help organizations...

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Canceled event? Pivot to Virtual Gifting

There’s nothing quite like Event Gifting. Being on-site and witnessing people’s happiness as they select a gift of their choice is magical. But...

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How to avoid potential program challenges

Planning and delivering a successful gift program when the unexpected happens, or during uncertain times, is harder than ever. On top of that, there...

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Get to know your gifting partner

Thinking about appreciating people with a gift? Then you’re likely wondering what to send and how to send it. In the past, the sender had to do it...

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Stress less, appreciate more

If you’re feeling more stressed from 9 to 5, you’re not alone. According to a study by InLoox, most stress is work-related and caused by a lack of...

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Sales and Marketing Gifting Strategies

People typically think of promotional gifts as swag bags, keychains, or stress balls handed out at marketing events or after a sales pitch. But a...

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Gifting 101

You don’t need Freud to tell you that people like receiving gifts. It releases serotonin which makes people happy. It’s no wonder why so many...

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A gift they’ll love: blend, sip, and stay cool

Thanks to this year’s warmer-than-usual summertime arrival, many people are trying to find more ways than one to cool down. And as someone planning a...

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Feel good gifting: brand givebacks

When it comes to brand partners, Cultivate hits the jackpot. Not only do we partner with brands that produce quality products, but we also partner...

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Elevate incentive trips with Hybrid Programs

Is there anything better than an incentive trip? More than just a method of improving productivity and hitting sales goals, incentive trips are...

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Exercise before your next event

Can we all agree that exercise plays a major role in sustaining a healthy, balanced life? From waking up early for a morning run to fitting in a...

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