Jenny McGee

The Gifting Experts weigh in on the IRF’s 2022 Trend Report

Incentive programs are nothing new but have become increasingly important since the beginning of the pandemic. There are many ways to incentivize people, but not all methods are effective. Luckily, the Incentive Research Foundation (IRF) digs into...

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Generate sales leads and increase conversions with gifting

According to research, 74% of organizations view conversions as a top sales and marketing priority, proving the importance of generating inbound...

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Ways to reignite new year’s resolutions at work

Did you start 2022 with new year’s resolutions and an abundance of optimism? Have you also noticed yourself feeling less and less motivated as we...

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Engage employees: Start a book club

If you want to create a consistent, stellar employee experience within your organization (and why wouldn’t you?), then finding ways to foster...

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Stand out in a crowded market

Recently, a client was searching for a new way to grab the attention of their target audience. They said they’d tried everything—direct mail...

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The work perks of Employee Appreciation Day

Mark your calendars; Employee Appreciation Day is right around the corner! March 4th is the day dedicated to appreciating employees for all of the...

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Do this to boost event attendance

There are two types of people in the world: Those who use innovative methods, like Virtual and Event Gifting, to drive event registration and...

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Event Gifting from a new perspective

A few short months ago, I was hired as a Marketing Coordinator at Cultivate. Since then, I’ve become more acquainted with and knowledgeable about the...

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Three ways corporate gifting is changing for the better

Over the last decade, corporate gifting has rapidly evolved beyond holiday hams and branded apparel. As industry thought-leaders, we’re helping and...

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How to re-engage and create meaningful connections with customers

For some organizations, customers have potentially been idle for the past two years. Looking ahead to 2022, it’s clear that mindsets have shifted....

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A final farewell to 2021

Last year, you really showed up—online and on-site—from inviting people to select a gift of their choice to offering quality products that allowed...

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Q1 encouragement your team needs

Great sports teams that succeed all have one thing in common: team spirit. Team spirit is when a group of people feels invested in reaching a goal...

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How to stay grounded at work this holiday season

Most of the time when we think about the holidays, we find ourselves daydreaming about the lights, parties, gifting, and time with friends and...

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