Inside President and Founder, Tom Romine’s travel bag
Cultivate Founder, Tom Romine, is always on the move, and as travel returns, his schedule is quickly filling up. Between assisting with on-site Event...
1 min read
Jenny McGee : Updated on February 4, 2026
The President’s Club has long been the gold standard for sales recognition. The trip. The exclusivity. The bragging rights.
But this year, many sales organizations are pressing pause on the traditional President’s Club experience. That doesn’t mean top performance should go unrewarded.
Your best reps didn’t slow down. They didn’t miss quota because travel plans changed. They didn’t stop showing up because budgets shifted. And their recognition shouldn’t disappear just because the format has evolved.
At its core, a President’s Club incentive program works because it delivers three things:
Those elements don’t have to be tied to a plane ticket. Today’s top sales performers are motivated by experiences that feel intentional, personal, and elevated. Recognition that’s thoughtfully designed can carry just as much weight—sometimes more—than a group trip.
We help sales leaders replace traditional performance incentives with elevated gifting experiences that preserve the prestige of your President’s Club while offering more flexibility and personalization.
Think:
It’s not about sending “a gift.” It’s about delivering a moment that says, You’re one of our best.
Replacing your President’s Club doesn’t mean lowering the bar. It means reimagining how recognition shows up, especially in a world where personalization and flexibility matter more than ever.
When done right, top-tier gifting:
And most importantly, it ensures your top performers still feel like top performers.
If you’re not running your President’s Club this year but still want to celebrate excellence in a meaningful way, Cultivate can help. From concept to execution, we design recognition experiences that feel personal, exclusive, and memorable — without sacrificing the prestige your program is known for.
Chat with our team to design a top-tier recognition experience that your best reps will remember long after the quarter closes.
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