Gamification for On-site Gifting touchdowns

As the leaves change and the air turns crisp, one thing becomes abundantly clear – football season is back! And here at Cultivate, headquartered in Boulder, Colorado, we're especially thrilled to support our CU Boulder Buffs' successful start to the season, bringing that winning spirit to all our events. 

Beyond the game itself, there's an exciting opportunity for businesses and event planners to leverage the energy and fervor surrounding football to boost engagement and impact at on-site events. In this blog post, we’re sharing our game-changing strategy of elevating your gifting program with a ticket system and friendly competition, allowing participants to score big with premium brands and products of their choice. 

The Game Plan: Embracing Gamification for Events

Football is more than a sport; it's a spectacle of competition, camaraderie, and fan engagement. Taking a page from the playbook, event planners can infuse these elements into their gatherings for a memorable experience:

1. 1. Tailgate-Style Challenges: Kick off your event with a tailgate party atmosphere. Set up challenges like mini football toss or trivia quizzes related to your industry or organization. Participants earn points or "yards" for each successful attempt.
   2. Team Competitions: Encourage teamwork by dividing attendees into teams and competing head-to-head. Think target throws, mini-field goals, or a touchdown celebration competition. The team with the most points at the end wins a grand prize or extra points.
   3. Scavenger Hunt Blitz: Create a scavenger hunt across the event venue, incorporating clues related to your products or services. For each clue solved, participants gain "yards" or points.
   4. Interactive Workshops: Incorporate workshops or seminars into your event agenda. Attendees can gain points for attending sessions and actively participating.
   5. Leaderboards and Rewards: Display a real-time leaderboard that tracks individual or team scores. Recognize the top performers and offer exciting rewards to keep the competition fierce and the engagement high.

Touchdown with Ticket Programs

Now, let's tackle the heart of your event – the gifting program. When you partner with Cultivate, your personal Gifting Expert can help you make a creative gifting program that makes a company meeting unforgettable. Extend the gamification concept to your gifts and watch engagement soar.

Introduce a ticket system where attendees earn event tickets based on participation and achievements in gamified activities. The more involved they are, the more tickets they earn. With your Gifting Expert, you can curate a selection of premium products from coveted brands that attendees can "purchase" with their event tickets. Empower attendees to choose how they spend their earned tickets. Whether it's saving up for a high-end gadget or indulging in several smaller items, customization adds to the excitement and lets them select gifts that matter most. Recognize and celebrate the top ticket earners during a special ceremony or presentation. Their accomplishments serve as inspiration for future events, igniting friendly competition.

With football season back in action, now is the perfect time to harness the enthusiasm it brings to create dynamic on-site events.  No matter who they’re rooting for this season, you’ll be the office MVP when you bring gamification and friendly competition to your event. By incorporating gamification into your gifting program with a ticket system, you boost engagement and offer attendees the thrill of choosing from premium brand offerings. It's a win-win strategy that keeps your audience engaged and excited long after the final whistle.

Want to copy and paste this idea into your event plan or create your own themed ticket program? Connect with a Gifting Expert today to start planning an unforgettable multi-gift experience.