
Gifting Experts
Appreciating people with a gift of their choice can have a serious impact, but you shouldn’t have to go at it alone. Our team helps companies of all sizes plan, launch, and deliver meaningful appreciation.
With more than a decade of experience, 600+ programs per year, and over 135,000 people appreciated annually, Cultivate is the gifting partner you can trust.
Experience you can count on.
Corporate gifting has always been a thing, but most of the money spent misses the mark. People receive a generic gift, and the giver checks it off their to-do list. There is no genuine appreciation expressed or felt. Until 2010, when Cultivate’s founder, Tom Romine, had the idea to let people select a gift of their choice.
Since then, Cultivate has evolved the industry, delivering appreciation to millions of people around the world, and becoming a trusted partner for a growing portfolio of Fortune 1000 clients like IBM, Verizon, Boeing, and Charles Schwab.
After more than a decade of successful On-site Gifting, Cultivate launched an Online Gifting Platform that helps companies deliver appreciation directly to people’s inboxes.
As we head into the next decade of growth, we are putting our skills and talents to use to help companies create meaningful connections through gifting, and applying the grit and determination it takes to lead a billion-dollar industry.
Our Mission
We’re on a mission to help people appreciate appreciation.
Our Core Values
Good Human
Solution Oriented
Genuiune Leader
Continuous Improvement
Committed to learning and developing as individuals, a team, and a company.
Our Vision
In the quest to fulfill our mission, we rely on our core values to ensure aspirations align with our ideas, interactions, and culture.
How we’re different.
Appreciation can have a positive impact on your company’s success. But when you go at it alone, complications and costs can spiral. Our team helps companies of all sizes plan, launch, and deliver memorable and personalized gifting programs at any scale.
Here are a few ways we differentiate ourselves:
Gifting with choice.
Appreciating people with gifts they get to select ensures everyone receives a premium gift they’ll love, use, and remember who gave it to them.
Gifts are curated and recommended by our team of experts
Collections are updated frequently based on redemption data, new trends, and availability
Expert solutions.
No matter your goals, our variety of solutions connects people online and on-site.
On-site and online solutions will help you employ gifting strategies that meets your needs
Proven solutions have the power to make events, rewards, and relationships special
Confident team.
Tailor your appreciation strategies and reach your goals with the Gifting Experts.

New! 2023 Monthly Appreciation Calendar
A new year — what a gift! ✨
Leverage every opportunity to move your business forward with our monthly appreciation calendar. Filled with reasons to help tailor your gifting strategies — from inspiring wellness and engagement to recognizing others and random acts of kindness. The opportunities to appreciate, motivate, and celebrate people this year are endless.