Gifting is the perfect medium for expressing gratitude and building connections. However, for many organizations, traditional corporate gifting practices have unintended consequences: wasted resources and opportunities.

From food baskets that go uneaten to branded swag that gathers dust, too many gifts end up unused, returned, or tossed in the trash. In fact, nearly 80% of corporate gifts— including mugs, t-shirts, and other branded swag items—end up in landfills. We’re here to turn these wasted resources into memorable moments.

The Hidden Cost of Unwanted Gifts

Food and alcohol gifts often fail to account for dietary restrictions, allergies, or personal preferences. Company policies may also prohibit certain items. Generic branded merchandise and swag can feel impersonal, and recipients are less likely to keep or use these items. 

The numbers are staggering. Americans waste over $10 billion on unwanted gifts each year, with more than half of the recipients reporting disappointment with what they receive. Around 30% of corporate gifts are returned or disposed of, adding to the mounting waste problem.

With Q4 around the corner, it's important to note that during the holiday season, this waste increases by approximately 25%, and spikes by more than one million extra tons each week. In fact, 79% of holiday corporate gifts and merchandise ultimately end up in landfills.

The Sustainable Solution: Choice

So, how can companies make their gifting more impactful and less wasteful? The answer is simple: give the gift of choice. When recipients can select something they truly want or need, the likelihood of the gift being used and appreciated skyrockets. This approach not only reduces waste but also ensures your gesture is meaningful and memorable.

Cultivate’s recipient-choice gifting solutions lets employees and clients pick from a selection of highly curated premium gifts. This model dramatically reduces the chances of gifts being discarded and aligns your company with eco-friendly values.

Learn why the grass is always greener when you gift with Cultivate. Click here to download our Guide to Sustainable Corporate Gifting!

Sustainable corporate gifting isn’t just good for the planet — it’s good for your brand. By prioritizing recipient choice and thoughtful curation, you demonstrate genuine appreciation and environmental responsibility. Make every dollar count by choosing gifts that are valued, not wasted.

Ready to gift smarter, not harder? Discover how Cultivate can help you reduce waste and maximize appreciation with our variety of recipient-choice gifting solutions.