Cultivate Blog

Why Sunglasses Are One of the Most Popular Gifts for Events and Incentive Trips

Written by Jenny McGee | 1/20/26 3:15 PM

When it comes to event gifting, one question always comes up: What will people actually love, use, and remember?

Time and time again, one of the most common answers is sunglasses.

From incentive trips and sales kickoffs to leadership off-sites and large-scale corporate gatherings, sunglasses have become one of the most popular—and effective—event gifting choices. They strike the perfect balance between fun, function, and impact, while avoiding the pitfalls of forgettable swag.

Here’s why sunglasses consistently stand out as a top-performing corporate gift.

Universal Appeal: A Gift Everyone Actually Wants

One of the biggest challenges in corporate gifting is finding something that works for everyone. Sunglasses solve that problem effortlessly. 

Nearly everyone already wears and loves sunglasses in their personal life. They’re not tied to gender, role, or department. Plus, with a wide variety of brands, frame shapes, and styles, there’s truly something for every taste. Whether recipients gravitate toward classic, sporty, bold, or minimalist styles, sunglasses feel personal. That universal appeal is a major reason they remain a favorite for corporate buyers.

Instantly Useful During the Event Itself

The best corporate gifts don’t just get used eventually—they get used immediately. Sunglasses shine here.

They’re perfect for incentive trips with outdoor activities, excursions, and travel days, sales kickoffs where teams are energized and moving between sessions, leadership offsites that blend strategy with downtime, and various corporate events with outdoor networking, receptions, or brand activations.

Recipients can put them on the same day they receive them, making the gift feel relevant, timely, and thoughtfully planned.

Built-In Conversation Starters and Social Moments

Great gifts create connection—and sunglasses naturally spark it. From the moment recipients select their pair on-site, the conversations begin: “Which ones should I go with?” “Do these look good on me?” “I love that style on you!”

Long after the event ends, those moments continue. When people wear their sunglasses in everyday life, compliments and questions follow—turning a simple accessory into an ongoing story tied back to your event.

Why Sunglasses Work So Well for Event Gifting

At their core, sunglasses succeed because they check every box:
  • Universal appeal
  • Immediate utility
  • Memorable, shareable moments
  • Easy logistics
  • Long-term use beyond the event

Logistics matter just as much as style, especially for events and travel-heavy programs.
Sunglasses are a planner’s and a recipient’s dream — they’re lightweight, easy to carry, wear, or stash during an event, and they’re even easier to pack in a carry-on or suitcase.

Built-In Conversation Starters and Social Moments

At Cultivate, we don’t just provide sunglasses—we design the entire gifting experience.

We help you curate styles and brands that match your audience and event goals, create engaging on-site selection experiences, handle logistics, setup, and execution end-to-end, and ensure every recipient walks away with a pair they love and will enjoy.

The results? A gift that feels effortless for planners and unforgettable for recipients.