If the unpredictable past year taught us anything, it was the importance of having a plan, a back-up plan, and how to effectively execute both. Even though studies from influential industry researchers are signaling hope on the horizon for 2021, that doesn’t mean preparations should be put on pause.
When it comes to giving someone the “gift of choice,” many companies have coined the phrase in hopes of selling more gift cards. But are gift cards deserving of such a liberating title? Although these shiny bits of plastic are supposed to excite recipients, researchers agree that gift cards don’t effectively appreciate or inspire for three main reasons. Here's why.
Gift-giving in the workplace is a delicate subject. Whether you’re giving someone a holiday gift, birthday present, or celebrating another special occasion such as a promotion or retirement—a thoughtless or inappropriate gift can do more harm than good. Making a conscious effort to surprise and delight colleagues, clients, and partners with a gift they want can lead to a big payoff in more ways than one.
A recent survey of 1.4 million employees at every pay level, across every industry, found that job satisfaction has little do with money. It revealed that when organizations think outside-the-box to reward their employees, the return-on-investment yields higher results than a cash bonus. So, if cash isn’t the king of incentives, then what is? As the Gift Experience Experts, we believe the best incentives are those recipients get to select for themselves. Here’s why.
Even though the memory of a great gift exchange can be alluring, it isn’t everything. Research and reality are here to remind us that a thoughtful gift should last beyond the moment of surprise, becoming more useful and valuable for years to come. Yet, many gift-givers tend to focus on the moment of reveal instead of usability. To help us better understand, we’re sharing stats and science-backed research to help shift our gift-giving focus and look past the big reveal. Less shock, more awe.
A new blog series that dives deeper into the reasons why Cultivate gift programs far surpass other incentive approaches like branded merchandise, cash, and gift cards. Through cited research and objective studies, we’re highlighting the reasons why these types of gifts don’t effectively recognize or reward recipients and sharing alternatives that are proven to deliver your intent to appreciate and inspire. Without further ado, let’s dive into branded merchandise.
Can you recall a time when gifting went wrong in your life? Maybe it was the time you received a gift you didn't want or didn't ask for or the time you dropped a thousand hints yet still didn't receive the item you really wanted. Or that year you received an already spent gift card. We’re cringing just thinking about it all. If you’ve ever received a less than stellar gift, read this blog and know you’re not alone. We're detailing what went wrong and how our concept of choice could have saved the day.
What’s the most memorable holiday gift you’ve ever received? If nothing specific comes to mind, it turns out you’re not alone. A 2018 research survey shows that 53% of recipients have forgotten about the holiday gifts they received last year. With the festive season right around the corner, these findings might make you think twice about the impact of your upcoming gift program. So, how can you avoid giving a forgetful gift? Here’s our take.
If you’re like us, reconnecting on-site for meetings, events, and incentive trips is probably high on your wishlist but not ranking highly on your current to-do list. The postponement of on-site programs doesn’t mean you can’t, or shouldn’t, start planning ahead in the meantime. Like planting a seed in the ground, the on-site programs you plan now will eventually bloom into memorable gift experiences.
Experience and ongoing research have proven that actively appreciating employees is an essential part of keeping them happy, engaged, and productive. With more people working from home than ever before, can you think of a better time to show your recipients that you appreciate them? We couldn’t either.
Our clients are resolving their event dilemmas with a virtual gift experience because they’ve come to understand the importance of choice. Too many options can feel overwhelming while not enough can end up making your gift program fall a little flat. Ten years of successful on-site gifting has proven that we won’t overload your recipients with too many, or too few, choices.
At Cultivate, we believe that through giving your recipients the choice to select a gift they want from a variety of aspirational brands and products, we’re providing a sustainable solution for your gifting program. Here’s why:
Diamond-Level doesn't just happen. And at Cultivate, our mission of working to appreciate and inspire amazing people doesn’t stop with our clients and their guests on-site. Train the Trainer is another way we’re committed to making sure our on-site event team is the best in the industry, our process is turnkey, and your guests receive a great experience at your event.