Cultivate_Tips to get your gifting program approved
Experts

Tips to get your gift program approved

Before you can implement and begin planning a gift program, you have to get it approved. Don’t worry, the Gifting Experts are here to help. We’ve outlined a few expert tips below to help you overcome challenges and deliver a killer presentation.

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Experts

A quick Q&A with the Gifting Experts

As you begin planning a program that appreciates people with Virtual or Event Gifting, there’s a lot to consider—from how it works to the gifting options, shipping, and delivery. Don’t worry, we’re here to help. When you connect with a Gifting Expert, our team answers your questions. This blog explores and answers a few of those.

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Experts

The history and impact of incentive programs

Do people get up and head to the gym each day because they just want to, or is it to achieve some type of goal? There are many different reasons why people behave in certain ways and put effort into their actions. You can probably think of situations where your actions and behavior were directly influenced by the promise of a reward.

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Appreciate People without Loyalty Programs_Confusing Barriers_Point Platforms
Experts

Appreciate people without loyalty programs

From airline mileage programs to grocery and drugstore frequent shopper cards, these kinds of loyalty programs can be full of frustrating barriers and overwhelming reward options. Our team of experts agrees that the solution is simple: appreciate people with something tangible. Before companies can begin promoting effective loyalty strategies, they must first understand why many loyalty programs fail, and how gifting can help.

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Cultivate_Blog_Gifting with choice and personalization_event gifting
Experts

Gifting with choice and personalization

As the Gifting Experts, we believe the right amount of choice makes people happy. This is probably why when the Incentive Research Foundation (IRF) released its 2021 Trend Report in January, one article, "Personalization & Choice Increase Impact of Reward," stood out to us. Taking inspiration from that article, this blog explores why the right amount of choice makes people happy and how personalization makes them feel appreciated.

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Client Gifts Client Gifting Solutions Thank Clients
Experts

Client gifting solutions

Whether you’re a small business owner who wants to incorporate gifting into your client experience, or a seasoned gift-giver who’s always looking for new ways to wow your clients and customers—appreciating your clients can seem time-consuming and expensive. No matter your challenge, the gifting experts are here to help.

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corporate sales incentive and gift strategy prospecting solutions
Experts

Sales prospecting solutions

Developing and delivering an effective prospecting strategy typically includes cold calls, direct mail campaigns, personalized emails, and social media engagement. But what about gifting? This blog explores the pain points many salespeople experience while prospecting and the proven solutions we can provide to accelerate your sales pipeline.

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add gifting to strategic planning
Experts

Add a gift program to strategic planning

When delivered with the right amount of choice, a corporate gifting strategy is a great way to thank customers for their business, employees for their service, and deepen client relationships. If you’re not sure where to start, here are three factors to consider when it comes to planning a corporate gifting strategy: timing, choice, and budget.

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Experts

An optimistic outlook for 2021

If the unpredictable past year taught us anything, it was the importance of having a plan, a back-up plan, and how to effectively execute both. Even though studies from influential industry researchers are signaling hope on the horizon for 2021, that doesn’t mean preparations should be put on pause.

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Experts

The dos and don’ts of corporate gifting: gift cards

When it comes to giving someone the “gift of choice,” many companies have coined the phrase in hopes of selling more gift cards. But are gift cards deserving of such a liberating title? Although these shiny bits of plastic are supposed to excite recipients, researchers agree that gift cards don’t effectively appreciate or inspire for three main reasons. Here's why.

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Experts

The dos and don’ts of corporate gifting: exchanging in the office

Gift-giving in the workplace is a delicate subject. Whether you’re giving someone a holiday gift, birthday present, or celebrating another special occasion such as a promotion or retirement—a thoughtless or inappropriate gift can do more harm than good. Making a conscious effort to surprise and delight colleagues, clients, and partners with a gift they want can lead to a big payoff in more ways than one.

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Experts

The dos and don’ts of corporate gifting: cash is not king

A recent survey of 1.4 million employees at every pay level, across every industry, found that job satisfaction has little do with money. It revealed that when organizations think outside-the-box to reward their employees, the return-on-investment yields higher results than a cash bonus. So, if cash isn’t the king of incentives, then what is? As the Gift Experience Experts, we believe the best incentives are those recipients get to select for themselves. Here’s why.

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Experts

The dos and don’ts of corporate gifting: focus on the gift, not the ‘wow’ factor

Even though the memory of a great gift exchange can be alluring, it isn’t everything. Research and reality are here to remind us that a thoughtful gift should last beyond the moment of surprise, becoming more useful and valuable for years to come. Yet, many gift-givers tend to focus on the moment of reveal instead of usability. To help us better understand, we’re sharing stats and science-backed research to help shift our gift-giving focus and look past the big reveal. Less shock, more awe.

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Experts

The dos and don’ts of corporate gifting: branded merchandise

A new blog series that dives deeper into the reasons why Cultivate gift programs far surpass other incentive approaches like branded merchandise, cash, and gift cards. Through cited research and objective studies, we’re highlighting the reasons why these types of gifts don’t effectively recognize or reward recipients and sharing alternatives that are proven to deliver your intent to appreciate and inspire. Without further ado, let’s dive into branded merchandise.

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