The ultimate goal of promotional gifting is to increase brand recognition, attract and retain customers, and generate exposure. However, companies can't reach any of these goals if they don't measure the effectiveness of their promotional gifts. Let's explore how gifting can go a long way for your business.
Over the past year and a half, the ways we work and connect have evolved, and as a result, what motivates people and makes them feel appreciated has also evolved. Because of this, incentive programs should also adapt to meet people’s needs. In this blog, the Gifting Experts weigh in with emerging trends to help you do just that.
A well-timed gift to a potential client—particularly in B2B marketing or high-value sales—can motivate and nudge them into doing business with you. Let's unpack how gifting can help you get the attention of your target audience and accelerate the prospecting funnel.
Gifting as an effective method for driving sales, attracting clients, maintaining loyal customers, and motivating employees. Simply stated, gifting makes people feel good. But why and how cost efficient is it? This blog explains it all and shares gifting stats you can’t miss.
Jumping back into planning gift programs after a year of putting in-person events on pause can be overwhelming. This blog outlines how our team of experts will help you plan and manage the details, so you can return to Event Gifting with confidence.
Before you can implement and begin planning a gift program, you have to get it approved. Don’t worry, the Gifting Experts are here to help. We’ve outlined a few expert tips below to help you overcome challenges and deliver a killer presentation.
As you begin planning a program that appreciates people with Virtual or Event Gifting, there’s a lot to consider—from how it works to the gifting options, shipping, and delivery. Don’t worry, we’re here to help. When you connect with a Gifting Expert, our team answers your questions. This blog explores and answers a few of those.
Do people get up and head to the gym each day because they just want to, or is it to achieve some type of goal? There are many different reasons why people behave in certain ways and put effort into their actions. You can probably think of situations where your actions and behavior were directly influenced by the promise of a reward.
From airline mileage programs to grocery and drugstore frequent shopper cards, these kinds of loyalty programs can be full of frustrating barriers and overwhelming reward options. Our team of experts agrees that the solution is simple: appreciate people with something tangible. Before companies can begin promoting effective loyalty strategies, they must first understand why many loyalty programs fail, and how gifting can help.
As the Gifting Experts, we believe the right amount of choice makes people happy. This is probably why when the Incentive Research Foundation (IRF) released its 2021 Trend Report in January, one article, "Personalization & Choice Increase Impact of Reward," stood out to us. Taking inspiration from that article, this blog explores why the right amount of choice makes people happy and how personalization makes them feel appreciated.
Whether you’re a small business owner who wants to incorporate gifting into your client experience, or a seasoned gift-giver who’s always looking for new ways to wow your clients and customers—appreciating your clients can seem time-consuming and expensive. No matter your challenge, the gifting experts are here to help.
Developing and delivering an effective prospecting strategy typically includes cold calls, direct mail campaigns, personalized emails, and social media engagement. But what about gifting? This blog explores the pain points many salespeople experience while prospecting and the proven solutions we can provide to accelerate your sales pipeline.
When delivered with the right amount of choice, a corporate gifting strategy is a great way to thank customers for their business, employees for their service, and deepen client relationships. If you’re not sure where to start, here are three factors to consider when it comes to planning a corporate gifting strategy: timing, choice, and budget.
If the unpredictable past year taught us anything, it was the importance of having a plan, a back-up plan, and how to effectively execute both. Even though studies from influential industry researchers are signaling hope on the horizon for 2021, that doesn’t mean preparations should be put on pause.