Cultivate Blog

In the first part of this blog series, we share two principles that your company can apply to transform gifting programs into relationship boosters and business development tools.

How can your company stand out in a world filled with ads, spam, and viral social media trends? The answer may come not from Silicon Valley or Madison Avenue, but from our team of Gifting Experts.

In this week’s blog, our team describes classic corporate gifting expectations versus reality scenarios to help you avoid making these costly mistakes.

With rising inflation rates, companies are reevaluating how they think about and value incentives. The Gifting Experts dive headfirst into the IRF’s recent report to debunk the misconception that cash incentives are effective.

Most of us are taught that goal setting is the only path to success. Yet, people still fail despite their goals. Eventually, we begin to realize our results have little to do with goals and everything to do with the systems we follow. Read this blog to explore the four problems of goal setting as it relates to gifting.

Does the concept of choice ensure successful gifting? Dive into this concept—how it relates to human psychology and meaningful connections.

Technology is a wonderful tool that helps people connect, network, learn, and even send gifts. Explore this blog to learn why the debate around monetizing data matters and how Cultivate sets its online solution apart—no algorithms needed.

Explore why appreciating customers proportionally to their worth matters, the fragmented user experience often associated with reward and retention strategies, and a practical solution that always delivers.

In this blog feature, our team gives you a high-level overview of the IRF’s trend predictions for 2022 and touches on how you can use this report to make updates to your current incentive programs.

In this blog, our team of experts shares lead generation strategies, how to pinpoint your target market, and six of the most proven ways Sales and Marketing teams can increase conversions.

Are you searching for ways to grab the attention of your target audience? Long gone are the days of direct mail campaigns, cold calls, and cellophane gift baskets. Discover how gifting can help you stand out for all of the right reasons, get on and stay on people’s radar, and create memorable connections.

There are two types of people in the world: Those who effectively drive event registration and attendance and those who don't. Read this blog to explore how fusing gifting with online and on-site events can drive real results.

Searching for ways to re-engage with customers? In this blog, our team reveals two secrets to help you create and foster meaningful connections they'll remember.

A virtual holiday party is a perfect way to celebrate the past year's achievements and connect with people while respecting social distancing guidelines. Here are engagement tips that will help you plan an online party people will love.

According to industry analysts and insights, the demand for quality products this holiday season will be one for the record books. To help you plan, our team of experts has detailed this year’s gifting forecast.