Our coffee roots go back four generations now. In 1968, we acquired our first roaster and became coffee roasters, giving us our brand name. All 1968 Premium Arabica Coffees use Strictly High Grown coffee beans, grown at an altitude of 4,000+ feet. Beans grown at higher altitudes develop more enriched flavors, with fruity notes and bright acidity, bringing you a specialty cup. We also proudly source our coffee from Rainforest Alliance Certified coffee farms because itʼs our product promise to give back to coffee farming communities and the environment.